In 2007, the sister line to BABY, The Stars Shine Bright, ALICE and the PIRATES, was established. With the concept of “If Alice in Wonderland got lost in a world full of pirates,” the line has a characteristic darker edge with careful attention to detail.

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A store devoted to ALICE and the PIRATES opened in Harajuku in 2006 in the Laforet department store. In 2011, ALICE and the PIRATES, along with BABY, The Stars Shine Bright designed the costumes for the television animation The Mystic Archives of Dantalian.